If you aren’t following the social trends I’ll summarize the situation. Snapchat is an app that’s super popular between teens, it allows you to send an image or video to one or more friends; then the content gets deleted after they see it (stays for 10 seconds max). There are around 400 billion snapchats shared per day which is humongous.
While things are going great for Snapchat, Facebook has been facing a decline in youth activity on their platform. There’s no doubt many of those teens were jumping on Snapchat’s train. So Facebook decided to buy Snapchat, for $3 billion. That’s three times what Facebook paid to buy Instagram. Snapchat declined their offer, even though Snapchat hasn’t made a penny to this day.
Fast forward to yesterday and you see Instagram (owned by Facebook) release an update that’s clearly competing with Snapchat. Instagram now allows you to send photos or videos to a person or a group of people.
Here’s how it’s similar to Snapchat:
- You immediately get notified once the recipient(s) saw your image/video
- If you delete your image/video it automatically gets deleted on the device of the person you shared it with as well (so it can act like a Snapchat)
- There’s no way of saving an image/video on your device (unless you take a screenshot which is also the case with Snapchat)
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