It looks like a lot of companies are focusing on don’t text while driving campaigns in Kuwait and this one caught my attention. Done by KOC it shows what if driving our trolleys was the same thing as driving our cars. Normally you see cheesy ads with poor execution, this one was well thought out which made it stand out.
Two years ago I posted an image of an iPhone with half a text message complete, it belonged to a student that died from a car accident that was typing that text message while driving. We think texting while driving won’t kill us, but it can and even worse kill other innocent people in the process.