I don’t follow any popular figures on Snapchat, mostly friends and my blog’s readers. I do however, follow Sheikh Majed even though people complain he posts way too much. I like following him because unlike the other popular figures it’s not about his life but rather about something interesting every day. It can be about a historical event no one knew about, or a product, or how a marketing brand made a huge impact (all in Arabic).
Recently he discussed a sensitive issue between woman, weddings. I didn’t care much about it, but inbetween his video posts he wanted to post the amount of screenshots people were taking of his snaps, with it the viewership of his fans was revealed. A shocking 1.2 million views per video. That’s like half of the entire country watching his videos.
This isn’t comparable with instagram followers, it’s much better because on instagram many of your followers are inactive, or simply didn’t watch your post because they follow too many people or they were busy. I posted few months back that Al Ahmadi Live reached 4 million viewers on Snapchat. This means Sheikh Majed Al Sabah is getting over 25% of the viewership of the entire Snapchat Live coverage, that’s crazy.
To put his numbers in a different perspective, Snapchat is rolling out 10 second video ads that will be seen for the US in between the Discovery videos, they cost a brand 2 cents per view. So if Sheikh Majed Al Sabah were to post a video and receive that same amount, he would make a whopping $24,000 (~ 7,250 KD) per video. Keeping in mind he posts 10’s sometimes 100’s of videos every day.
He’s no doubt the most followed person on Snapchat in Kuwait, possibly the region. Username: majedalsabah